Always keen to save clients money which could be
better spent elsewhere, like on even more CRM customisation, CRM Perth’s
consultants have been following the latest price cuts with enthusiasm. Quite
commonly, clients use Office 365 and Dynamics CRM and so this is
exciting.
Microsoft Corp. is following its top rivals into the customer relationship
management (CRM) frenzy that has been raging for the last week and a half with
the introduction of a new cloud suite designed to help salespeople become more
productive. Copying one of its most historically successful tactics in the
even-more-cutthroat infrastructure-as-a-service space, the Redmond giant hopes
to make up what it lacks in novelty with massive discounts.
The launch of the bundle comes less than 48 hours
after Salesforce.com, the world’s top provider of managed CRM software,
overhauled its flagship platform with new features aimed at appealing to the
growing percentage of its users who access the service from mobile devices. The
landmark update set the tone for the company’s forthcoming Dreamforce ’14
conference in San Francisco and doubled as a response to arch-nemesis Oracle
Corp.’s push into smartphones and tablets at its own annual customer summit
last week.
The new Sales Productivity suite from Microsoft
bucks the mobile-first trend and instead emphasizes pricing. The bundle offers
a Professional subscription to Microsoft’s Dynamics CRM service,
Power BI business intelligence platform (which is tightly integrated with
Hortonworks Inc.’s Hadoop distribution) and Office 365 for $65 per user per
month. That’s $40 cheaper than the cost of buying each component separately.
Not leaving existing customers out of the loop, Microsoft CRM is offering to upgrade Office
365 licenses to Sales Productivity for $45 per month, which is a less than half
the list rate of $105 per month for the bundle. The catch is that the markdown
is only available on a “promotional” basis until the end of the year, according
to well-connected Microsoft blogger Mary Jo Foley, after which users must pay
full price.
But that’s still only a small fraction of the
$295 that Salesforce.com charges for the same functionality, Microsoft claims.
That pitch has helped Microsoft snag several lucrative accounts from the CRM
stalwart, including the US business of intentional accounting powerhouse Grant
Thornton International Ltd. and CSX Transportation, a railroad operator with
12,000 employees. For more details Please Visit: http://crmperth.com.au/ and do a mail enquiry@CRMperth.com.au You can call
on the no.: (08) 9325 4505.
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